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“Ten times bigger. Tell me a bigger fight in UK history than Fury-AJ. You’re talking about two generational greats, certainly the biggest names in British boxing,” said Hearn to iFL TV. “It is absolutely monstrous. Everybody in the country knows who AJ and Fury are. Every kid, every grandma, every auntie, every uncle. It’s just a massive event.”

In Britain, it’s a tribal event. It’s about the two biggest names of a generation finally settling a domestic grudge, regardless of whether there’s a belt on the line. But for a casual fan in Las Vegas or New York? They’ve seen both guys look vulnerable or flat lately, which makes the “monstrous” scale Eddie Hearn is pitching feel a bit localized.

The fight has been in discussion for years without materializing, but Hearn pointed to the role of Turki Alalshikh in breaking through the barriers that previously stalled negotiations.

“One of the beauties of Turki doing the deal is his ability to do a deal with both individual sides separately. That’s why these fights have actually happened.”

Hearn indicated confidence that the fight is now within reach, provided both fighters take care of upcoming commitments, and said an official announcement could come as early as July 25, potentially in the ring.

He also dismissed claims that interest has cooled, insisting that perception will shift closer to fight night.

“Ask those people a couple of weeks out from the fight if they’re interested or not. Trust me, they will be.”

While no venue has been finalized, Wembley Stadium remains the preferred location, though the final decision rests with those financing the event.

The fight is still contingent on both sides completing their next bouts, but Hearn’s position is clear: if it happens, it will stand apart from anything previously staged in the UK.

Tyson Fury is now 37, and while he looked technically sound against Arslanbek Makhmudov in April, he’s clearly lost that nimble footwork that made him a nightmare for guys in his prime.

Then you have Anthony Joshua at 36, who is coming off a six-round struggle to put away Jake Paul back in December. When a former unified champ takes half a dozen rounds to finish a YouTuber, it’s hard to argue they’re still at the apex of the sport.

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