Cedric Coward was never going to be your average rookie.
Drafted No. 11 overall at 21 years old, Coward’s path to the NBA was anything but conventional. There were no USA Basketball camps, no high profile AAU circuits, no McDonald’s All American games. Instead, his journey ran through Division III Willamette University, then Eastern Washington in the Big Sky, before a short six game stint at Washington State that was cut short by injury.
That unconventional background has not slowed his introduction to the league. If anything, it has accelerated it.
Rather than being eased in, Coward has been thrown straight into the deep end by Memphis, starting games and taking on real responsibility at the defensive end. Night after night, he is asked to guard players with more size, polish, and NBA experience than he had ever previously encountered. And yet, he has handled the challenge with a level of composure that belies his rookie status.
“It’s been great,” Coward said. “I done got my *** busted a couple times, but I’ve also played guys pretty well at the same time. You’re learning multiple things at one time.”
What has separated Coward early is not just that he survives these matchups, but how he impacts them. For a player listed as a shooting guard, his shot blocking stands out immediately. Coward offers a level of rim protection that is rare for his position, rotating from the perimeter to contest at the basket with timing and length rather than reckless gambling.
Head coach Tuomas Iisalo sees that defensive profile as both unusual and foundational.
“He’s a very unique defender for his position,” Iisalo said. “He’s basically a shooting guard or off guard and offers for that position a ton of rim protection, a ton of length, and also defensive rebounding, which is often the importance of that is maybe marginalised.”
That combination shows up in the numbers and on film. Coward is one of only two rookies to post both a positive offensive and defensive Actual EPM, according to Dunks and Threes, alongside VJ Edgecombe. Context matters. He is not being sheltered. He is defending primary options on the perimeter, then sliding into help situations where his length can erase mistakes at the rim.
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Those plays are not accidents. They reflect preparation and awareness. Coward studies tendencies, understands angles, and rarely overcommits. He is willing to concede a difficult pull up if it allows him to stay in position to contest the next action at the rim.
Memphis ranks as a top 15 defensive team overall, but the Grizzlies are 4.4 points better defensively when Coward is on the floor. That improvement is not accidental. His presence changes what lineups can attempt defensively, allowing more pressure at the point of attack because there is unexpected rim protection behind it.
Iisalo is careful not to frame Coward’s early success as a finished product.
“Every rookie has a lot to learn,” Iisalo said. “He’s had a lot of early success in the league, but it’s very important to think about like the best years are far ahead. It’s just constant learning and no better way to learn than to be in the deep end. Against great players and just having different type of matchups.”
For Coward, progress is defined less by perfection and more by response.
“I think for me, it’s just always making sure whatever mistake I made, you try not to make the same mistake twice.”
During the third quarter of the NBA London game, Coward was guarding Franz Wagner and pre-empted a screen, momentarily giving up a clean driving lane to the rim. Once he realized the mistake, he did not give up on the play. He recovered to get back into the action with a rear view contest that slowed Wagner’s gather. That split second mattered. It gave Jaren Jackson Jr the time he needed to shift over and protect the rim. Plays like that explain why the trust is already there. Despite his rookie status, Coward has been empowered with one of the most demanding roles on the roster. Guarding elite wings while also serving as a secondary rim protector is rarely a task handed out lightly, yet Memphis has not hesitated.
“To be able to have the opportunity to do that,” Coward said, “and to be able to have the team believe in me to do that, it gives me more faith.”
For a player who arrived without the traditional pedigree, Coward’s early NBA story has been defined by substance over reputation. The learning moments are still coming, sometimes painfully so, but the defensive impact is already real. And for Memphis, that blend of uncommon skill set and long runway may be the most encouraging sign of all.
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