Cadillac revealed its first Formula 1 car livery ever in an which aired during the NFL’s Super Bowl LX.
The American brand’s challenger, whose name is yet to be revealed as of now, will sport a two-sided livery; its left side will be white, while its right flank will be black.
Cadillac F1 livery
Photo by: Cadillac Communications
The design is reminiscent of BAR’s livery in the 1999 season, which featured red and white on the left side with blue and yellow on the right side to accommodate different sponsors.
Few partners can be seen on this livery thus far. On the sidepods, TWG is the team’s owner, and the IFS logo on the rear wing refers to a Swedish software company. The bargeboards feature American bourbon whiskey brand Jim Beam as well as Mexican telecommunications company Claro, a longtime backer of Sergio Perez. Sister brand Telcel, also linked to the 36-year-old, features in front of the cockpit.
Both Perez and team-mate Valtteri Bottas are returning to the grid this season after spending the 2025 campaign on the sidelines. They have won a combined 16 grands prix, taking 23 pole positions for a whopping 106 podiums – with the Finn scoring the lion’s share of all these during five seasons at a dominant Mercedes outfit.
“This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1,’’ CEO Dan Towriss said. “Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport.
“Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture, and entertainment, and to connect with fans in places far beyond the paddock.”
More to follow…
We want to hear from you!
Let us know what you would like to see from us in the future.
Take our survey
– The Autosport.com Team
Read the full article here
