By Eurohoops team / info@eurohoops.net
A sports gaming company received a cease and desist letter after creating a parody board game mocking Shai Gilgeous-Alexander’s ability to draw fouls.
According to The Athletic, Underdog Sports promoted a game called “Unethical Hoops” during the Western Conference finals between the Oklahoma City Thunder and the San Antonio Spurs. The concept was inspired by the classic game Operation, with a buzzer going off every time Gilgeous-Alexander was touched.
The company even launched a giveaway during Game 3 of the series, offering 100 copies of the game to fans on social media.
Lawyers representing Gilgeous-Alexander reportedly demanded that Underdog immediately stop using the Thunder star’s name, image and likeness, while also requesting that all copies of the game be destroyed.
Unethical Hoops, coming soon… pic.twitter.com/ANdHV4JTjr
— Underdog (@Underdog) May 21, 2026
Gilgeous-Alexander’s playing style and ability to draw contact have become one of the biggest talking points of the NBA playoffs, with critics accusing him of foul baiting and flopping. The Thunder superstar, however, recently said the criticism does not affect him.
“It does nothing,” Gilgeous-Alexander said. “Doesn’t fuel me, doesn’t discourage me.”
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