By Aris Barkas/ barkas@eurohoops.net
EuroLeague was valued at €1B back in 2024 when the discussions with private equity firms, including EQT, BC Partners, and General Atlantic, started about a potential sale of an ownership stake.
Just two years later, the value of the league is up 40% at €1.41B, and, including the clubs, this number jumps to €3.2B.
EuroLeague officially announced the numbers as the plan for the evolution to a franchise model is underway, and the NBA is expecting answers from potential investors to their European project by the end of March.
Those numbers are more than important, proving that the EuroLeague is booming on the business level, and also, since all sides talk about a possible collaboration, and also changing the status of a potential negotiation with the NBA.
Per the press release: “JB Capital has delivered a comprehensive valuation report to EuroLeague leadership and its member clubs, placing the combined enterprise value of the league and its licensed teams at over €3.2 billion.
The report values the league itself at €1.41 billion for the 2025–26 season, and, applying the same valuation multiple to the 2026–27 season estimated EBITDA, at €1.64 billion. These projections are underpinned by strong financial fundamentals, with league management forecasting sustained revenue and EBITDA growth exceeding a 10% compound annual growth rate (CAGR) from the 2022–23 through the 2034–35 seasons.
Club Valuations
At the club level, the analysis estimates the aggregate valuation of all licensed teams at approximately €1.8 billion. Individual club valuations were derived using revenue-based multiples, with figures ranging from over €60 million to more than €320 million, reflecting the growing commercial strength and competitive profile of participating organizations.
Impact of ‘franchises’
Looking ahead, the report outlines potential upside across the ecosystem. The analysis suggests that the combined value of the league and its clubs could increase by up to 25%, after the current 10 year licensing framework evolves into permanent franchise structures. Additional expansion of franchise participation could unlock even greater long-term value, reinforcing the league’s position as one of the most dynamic and rapidly growing properties in global professional sport.
Subject to the successful execution of the business plan and the transition to a permanent franchise structure, applying the same valuation multiples, the EuroLeague and its licensed teams could potentially reach a valuation of €4.3 billion by the 2026–2027 season”.
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