The World Rally Championship’s new commercial rights holder has outlined plans to grow the series, attract manufacturers and broaden rallying’s audience.

Earlier this month, French automotive company Cosmobilis and private credit investor Park Square Capital acquired WRC Promoter GmbH, in a move that has been described as the “biggest deal in the history of these championships” by the FIA.

The new owners, led by former Lotus and McLaren Formula 1 team boss Eric Boullier have outlined ambitious plans to take the WRC and ERC to the next level, focused on improving fan access, media coverage and the championship’s