It’s safe to say the UFC’s owners at TKO Group Holdings aren’t sweating the new promotion launched when Jake Paul’s MVP merged with the PFL, which will now stage both boxing and MMA events.
The merger will eventually absorb the PFL into MVP, and everything will operate under the Most Valuable Promotions’ banner with plans to continue promoting separate events in each sport. UFC CEO Dana White immediately brushed off the new MVP as actual competition for the UFC, but the owners behind the company offered a slightly less combative take.
TKO president and chief operating officer Mark Shapiro didn’t trash the new promotion but instead welcomed them


