“Hang on, things might get a bit noisy in a minute,” Nathan* told me over a phone call. He was training on Zwift in his apartment in Kyiv (Ukraine). He had just received an alert via Telegram, the platform used to provide real-time war updates, air-raid alerts and official government broadcasts.
Right on cue, the air raid sirens started.
“These happen so often that people tend to ignore it during the day, or they’ve got a good idea of what’s going on [due to the Telegram texts] and make a conscious choice not to respond to it,” he tells me, once again starting to spin up the power on his Wahoo Kickr turbo trainer.
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