Benn was almost perfect promotional material. He was exciting, aggressive and carried the name of his famous father, Nigel Benn. That combination made him a license to print money in Britain. What he lacked was the defensive ability, composure and ring intelligence needed against world-class opposition.

Hearn understood the product. Benn received faded names and carefully selected opponents, including Chris Algieri and Samuel Vargas. Chris Eubank Jr. brought a huge family storyline, but those fights took place at middleweight and never proved Benn was an elite welterweight.

Once Benn left Matchroom for Zuffa