PFL CEO John Martin on MVP MMA merger: ‘Together, we can really accelerate and fundamentally change this sport’

The PFL has merged with Jake Paul’s Most Valuable Promotions, and PFL CEO John Martin is thrilled with what comes next.

Earlier this week, news broke that the PFL and MVP were merging their two brands under the MVP banner, creating one combat sports promotion for boxing and MMA. While the PFL won’t officially rebrand events under the MVP banner until 2027, Jake Paul and Nakisa Bidarian were at the PFL New York show on Friday, with the promotion talking about what this merger will mean for the future. And at the post-fight press conference, John Martin laid out how it came to happen.

“No apprehension. For me, it was 100 percent, let’s do this,”