PFL-MVP is under new management.
CEO John Martin announced Tuesday he is stepping down from the executive role he has served in since July 2025. He released the news via a statement his personal instagram, while endorsing Most Valuable Promotions co-founder Nakisa Bidarian to be his replacement.
After an incredible year and the successful combination of PFL and MVP, I’ve made the decision to step down as CEO of the combined company.
I’m enormously proud of what this team has accomplished and couldn’t have more confidence in what comes next. Nakisa and I worked closely together to bring these companies together, and I believe he is the natural pe
