The internet is up in arms after an ad released by sports betting company Novig starring Sydney Sweeney stirred controversy this past week. The ad features Sweeney, an American actress, using different sports equipment to cover elements of her naked body, whilst she says the words ‘sports’, and then, ‘it’s just sports’.
The response from female athletes has been pretty loud and unanimous, expressing frustration with what they perceive to be the sexualisation and mockery of women in sport, with several prominent athletes taking to social media with content showing what a woman in sport looks like to them. Amongst others, Tour de France Femmes
