Dana White believes boxing has lost younger American sports fans and needs years of reconstruction to win them back. The Zuffa Boxing promoter says the UFC now commands the audience that once followed fighters coming through the American amateur system.
“Now when you look at the United States, the younger demo doesn’t care about boxing here,” White said to DAZN Boxing. “There used to be the Olympic box-offs on network television, and you cared who was coming out of the Olympics for America or England or wherever it might be. The last guy was Floyd Mayweather that anybody knew or cared about. My goal over the next five, six years is to r
