A round of golf used to be the whole plan. Take a handful of clients out for eighteen holes, buy them lunch, talk business somewhere between the third green and the clubhouse bar.
That still happens, but it’s more often just one fixture in a longer calendar, one that might also include a box at a rugby international a few weeks later, then a day at the cricket, then Ascot in June. Client entertaining has turned into a season.
The golf day isn’t standalone anymore
UK hospitality providers now build their offering around a full year of fixtures rather than any one flagship event.
Team Tactics, one of the established
