Matchroom’s countdown poster for the October 3 fight puts Ben Whittaker front and center in gold gloves, treating Conor Wallace like an afterthought tucked near the bottom. That tells you everything about how this IBF final eliminator is being sold. Matchroom wants the spectacle, yet they are hiding the very man brought in to provide a test at Birmingham’s Utilita Arena on DAZN.

The sanctioning body slapped a number two ranking on Wallace, dangling a mandatory shot at Dmitry Bivol for the victor. Matchroom calls this Whittaker’s most demanding fight to date, yet their own promotional material treats Wallace like a ghost.

Wallace is a hea