Warriors star Steph Curry, Under Armour part ways after 12-year shoe partnership originally appeared on NBC Sports Bay Area
Steph Curry is ending a longtime partnership.
The Warriors superstar and sportswear company, Under Armour, are ending their partnership after nearly 12 years, the brand announced in a press release Thursday.
In the agreement, both Curry and his brand, “Curry Brand,” will become completely independent of Under Armour, with Curry’s latest shoe, the Curry 13, still releasing in February 2026 as planned, with additional colorways and apparel collections available through October 2026.
“It’s been an incredible privilege to work with Stephen, who as President of Curry Brand has been much more than an ambassador – he’s become a thoughtful and strategic business leader,” Under Armour CEO Kevin Plank wrote. “Together with our teammates, he helped build something rare: a brand with credibility, community impact, and product that performs at the highest level.”
“Under Armour believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe. I’ll always be grateful for that.” Curry wrote. “Curry Brand was created to change the game for good and over the past five years, we successfully changed the game for kids, for communities, and for basketball.
“What Curry Brand stands for, what I stand for and my commitment to that mission will never change, it’s only growing stronger. I’m excited for a future that’s focused on aggressive growth with a continued commitment to keep showing up for the next generation.”
The 37-year-old Curry now becomes a sneaker free agent in his 17th NBA season.
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